Social Casino Games Continue to Attract Players
The fastest area of social gaming is casino-style games with huge audiences being drawn to poker and slot games.
Recent purchases by gaming developers show just how valuable this trend is. Last year IGT bought Double Down Interactive for $500 million and not long afterwards Caesars Entertainment acquired Playtika, the company responsible for Slotomania.
In the meantime Zynga has been busy rebuilding its share price by expanding into the social casino arena and hiring executives from the gambling world.
In the last two years the number of people playing social casino games has doubled and it is now around a third of the total number of people playing social games.
This translates as a great opportunity to make profits as social casino gamers tend to spend double that of the average social gamer.
This is largely because social casino games appeal to an older, non-traditional gaming audience. The average slots and casino game player is in their late 30s.
This means that they tend to have more cash available and are normally loyal to particular games. It is expected that the market will be worth at least $2.7 billion by 2015.