888 to Launch Real-Money Gambling on Facebook
Facebook has announced a new deal with 888 Holdings, one of the largest online gambling operators, to provide online gaming through the social network.
888 released a statement saying that it will soon be launching a portfolio of real-money gaming products on Facebook to target the British gambling market.
This will make 888 the second company to do this; Gamesys started distributing an online real-money bingo game a few months ago.
888 says that they will use its existing social gaming outlet Mytopia to offer users real-money casino, slot and bingo games within the UK, but so far there are no plans for a poker game. The first game to be released will be Bingo Island.
COO of 888, Itai Frieberger, said that the company has “long recognised the potential for social gaming. Our Facebook freemium (play-for-fun) offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides. We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real money and social gaming.”
The Head of European gaming partnership for Facebook, Julien Codorniou, said that Facebook is “really pleased to be working with 888.”