Morgan Stanley Releases Study into Social Gambling Profits
The investment firm Morgan Stanley has released a study on the financial prospects of social gambling.
The study finds that the best case scenario would see the market being worth seven billion dollars by 2015; the worst case scenario suggests figures of just under two billion dollars.
However, the study suggested a middle figure of $2.5 billion which seems the most likely. The study looked at the forces behind the massive growth of the market and also at key uncertainties.
At present there is a player base of 170 million users of social gambling, this is more than triple the number of online gambling users.
Furthermore, the number of people using social media continues to expand almost daily.
If it was possible to turn social gamblers into real-money gamblers then it would be a great aid to revenues for the social networks. However, there are different motivations behind the two activities which could be difficult to overcome.
Furthermore, social gambling is on the whole unregulated and is thriving, online and mobile casinos on the other hand are restricted across much of the world. If regulated social gambling markets were to become available, it would likely result in a sharper rise in revenues.