Rdio to Pay Artists for Attracting Subscribers
Music streaming service Rdio has announced plans to pay artists for referring their fans, for each fan that subscribes the artist will be paid $10.
The new scheme has already attracted artists such as Snoop Lion (formerly known as Snoop Dogg) and a number of alternative rock bands such as The Raconteurs and Scissor Sisters.
Musicians will be able to share their work on Facebook and Twitter and the hope is that it will attract new subscribers to the service. Rdio CEO, Drew Larner, said that “Fans can discover new music by seeing what their favourite artists are doing on Rdio, it’s sort of like Twitter meets music.”
Larner went on to say that the company is “saying to artists that we will pay you directly for bringing us a subscriber, which will get you money in the near term.”
In a comment Snoop Lion said that he loves that “any new artist can take advantage of this program, I’m a fan of Rdio already and it’s cool to see them supporting artists like this.”
Artists normally object to streaming services as most of the royalties go to labels. The idea of Rdio is that it skips the labels and deals directly with the artists.