AOL Launch Mobile Game – Clucks

Last week AOL launched its first mobile game, Clucks, where players challenge their friends to guess the word they are describing.

AOL Vice-President, Sol Lipman, has described the game as “Taboo” meets “Draw Something”  and says that he game is unique as people use video to supply the answers.

The game has been produced with the help of Nuance, the speech recognition software developers, in order to ensure that players don’t cheat, and with the video app Viddy to post games on social networks.

Players are presented with a word such as “birthday” and are given five other words they are not allowed to use when describing it, for example birth, cake, etc. Players can record their descriptions in a 12-second video and then send it to their opponent.

The game was developed by former staffers of the 12 Seconds app after AOL acquired the company RallyUp.

Lipman said it was a video status update app and after they saw Viddy take off they realised they were too early with 12 Seconds.

Lipman went on to say that “No one had ever combined social video into a turn-based game. It would be fun to see your friends’ faces and be able to play a game using video.”