Games Migrate from Social to Mobile
According to Doug Cruetz, an analyst with Cowen and Company, over the last month a number of major social games from developers such as Zynga, Electronic Arts and Disney, have suffered severe declines in gamer numbers.
The claim comes after months of speculation that major social game publishers have been suffering due to their poor mobile strategies.
Cowen said that over the last few months “trends in the casual digital gaming space have swung decisively towards mobile and away from PC-based social gaming”.
As people move away from free-to-play desktop platforms, such as Facebook, it is evident that the mobile equivalent is becoming more popular.
Out of 60 apps which made up the top grossing games last month for Android, iPhone and iPad, 56 of them were free-to-play.
This is also resulting in developers moving away from social and more towards the mobile market.
It was widely reported that Zynga spent $120 million purchasing OMGPOP, the developers of the successful mobile game Draw Something.
Even Mark Zuckerberg the creator of Facebook says that mobile is the way forward.
According to Zuckerberg “a lot of the development and the energy in the eco-system is not going towards building desktop stuff … it’s going towards building mobile stuff”.