Social Casino Games Generate $1.6 Billion Revenue
A new report says that analysts expect social casino games to make $1.6 billion in revenue this year and grow to $2.4 billion by 2015.
The research conducted by SuperData, proves that gamers are flocking to social casino games.
The research found that the average social casino gamer spent $78 in July; this is around 1.8 times more than the average social game. The figure refers to the average revenue per paying user rather than all users as the majority don’t pay anything in free-to-play games.
SuperData found that the U.S. is the largest market with around $660 million spent each year, followed by $446 million in Europe and $311 million in Asia.
In Latin America players spent $180.7 million on social games while a comparatively small $59.8 million was spent in Australia.
The report broke the games down into Slots, Poker and Table Games; it found that the number of players has doubled in the last two years.
SuperData’s Vice President of Research, Janella Benjamin, said that small social game developers as well as large land-based casinos are now looking at the market. She went on to say that “With declining margins in the overall social games segment, casino-style games offer a healthy growth potential.”