Mobile Gaming is taking Japan by Storm
In the West, video game enthusiasts stick to computers and consoles for their kicks, but in Japan players have adopted a different platform, opting to game on their smartphones in transit, in the waiting room, and just about anywhere else you can’t bring a Computer or console.
Citing the convenience of being able to play for just a few minute to alleviate downtime for a fraction of the cost of console release games, Japanese gamers are finding more and more reasons to gravitate toward mobile gaming.
It is estimated that as much as 1/3 of Japan’s population, or roughly 40 million, has downloaded video games on a mobile device. About 1/3 of that number are active players at any given time.
These numbers have proven a bustling new industry is taking hold in Japan and several new start-ups are gaining momentum in the industry.
Where console gaming took dedicated time to sit down and immerse one’s self in the experience, mobile gaming is designed to be utilized in short bursts, like 10-15 minute train commute home or waiting time in a doctor’s office. In a busy social setting like Japan’s the mobile gaming method is gaining ground over consoles in a big way.
Wide-spread wireless access and comprehensive anonymity are making the mobile gaming scene easier and more attractive to casual and frequent Japanese players alike.