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Shane Warne the Star of 888 Advertising Campaign

888 has been celebrating a triumphant set of results following the launch of a successful advertising campaign featuring the legendary cricket and poker player, Shane Warne. The leading gaming firm has overtaken its closest rival, Bwin, after reporting a 59% rise in underlying profits for the first six months of the year. The brand’s turnover was also shown to have soared by 18% to reach $153.8m. Bwin, by contrast, suffered a 21% drop in profits. The corporation’s like-for-like revenues were shown to be down to 3 per cent to €398m as a result of the closure of its French casino businesses.

The industry leader has enjoyed a huge surge in activity following the launch of an advertising campaign with Shane Warne

Commenting on the statistics, 888 representatives said that they were thrilled to announce “record levels” of activity online. Average daily revenue for the opening 26 days of the month of August was 40% higher than that generated last year, they confirmed. 888 Deputy Chairman, Brian Mattingley, went on to say that the figures bode well for the months ahead. “The board is confident that the company will report a financial performance for the full year to 31 December in line with current market expectations”, read an official statement.

Meanwhile industry experts have been speculating on the future of the company which recently joined forces with Party Gaming. Many have suggested the possibility of a takeover – a prospect which has raised the company’s share price. Peel Hunt analysts, Nock Batram, called Bwin’s interim results “reassuring” and frustrating” in equal measure. He said that the figures were “towards the top end of consensus forecasts” and suggested that the third quarter could see the shares continue to rise in value.

OCA News Editor

With a background in game development spanning 8 years, Sam Peterson is OCA’s leading authority in the world of online gaming. His focuses include new releases and gaming providers.