Canadian Online Casino Fan Wins Sponsorship Deal
While poker and whiskey have traditionally been seen as natural acquaintances, a new sponsorship deal between a Canadian whiskey company and an online casino fan is taking the idea to new heights. Professional poker player and online casino fan Gavin Smith has recently signed a sponsorship deal with Black Velvet Canadian Whiskey to become the firm’s leading spokesman in the world of poker. The deal follows reports that another Canadian whiskey firm had earlier signed a similar deal with an online casino champ to help market whiskey in the gaming industry.
Under the terms of his sponsorship deal, Gavin Smith will participate in Black Velvet promotion. The whiskey company is expected to announce details of its online casino poker competition in which the winner will play against Smith in the grand finale. Although prize money has not yet been announced, insiders expect it to be significant to compete with other online casino tournaments currently attracting legions of new poker fans to the game. The online casino winner will however receive an all-expenses-paid trip to Las Vegas sponsored by Black Velvet.
News of the deal follows a hiatus of developments in the online casino sponsorship industry. While sponsorship dollars from online casino firms are becoming more accepted in sporting and arts circles, sponsorship of prominent individuals and celebrities too is increasing.