Online Casino to Sponsor Manchester United
According to industry insiders, online casino and poker firm Mansion is about to sign a record-breaking sponsorship deal with star British soccer team Manchester United. The online casino firm won the deal over telecommunications company O2, LG Electronics and Etihad Airways to become the next major sponsor of arguably the most famous football team in the world. The deal will reportedly run for four years and will cost the online casino firm over 60 million pounds sterling in sponsorship funds.
Current sponsors Vodafone are expected to announce the conclusion of their sponsorship deal with the soccer club in the coming week. Lawyers for Manchester United are finalizing the sponsorship contract between the club and the online casino firm, with full details to be announced publicly after its full acceptance. The deal breaks British records for football sponsorship, eclipsing the previous one set by Samsung who paid 50 million pounds in sponsorship to premier league club Chelsea.
It also surpasses other sponsorship deals between sporting bodies and online casino firms and is expected to help the online casino operator gain potentially thousands of new casino players. Online casino sponsorship is increasingly becoming more widespread on both sides of the Atlantic. Motor racing and snooker have both benefited from heavy sponsorship from online casino firms, while this year’s Grammy Awards also featured gaming firm sponsorship for the first time in history.