Online Casino Bingo for Women
There is little doubt that increasing numbers of women are participating in online casino poker these days. Now one enterprising online casino firm has decided that the game of bingo should also appeal to the fairer sex. In order to appeal to female players, Littlewoods has come up with a new marketing campaign targeting “aspirational women” which will soon be launched across gaming and online casino portals worldwide.
The new online casino bingo site is operated by the St Minver group based in Gibraltar and is today powered by software developed by Canadian online casino software firm Parlay Entertainment. Littlewoods’ new site aspires to attract a large bingo membership in anticipation of high levels of growth in bingo over the next few years. Its campaign targeting female online casino players was developed after similar campaigns to market poker to women recorded high levels of success.
Gary Speakman, the company’s chief executive officer, says that the main objective for Littlewood Gaming is to lead the way in the online casino bingo market. Speakman has also stated that online casino bingo could be the “next poker” and female players have the potential to play an important role in the future of the game.