William Hill Signs Deal with Yggdrasil Gaming
It was announced this week that Yggdrasil Gaming has signed a deal with William Hill which will boost the latter’s online gambling offering.
The deal was signed through Yggdrasil Gaming’s newly established Gibraltar business. It has been reported that William Hill opted for a direct integration so as to be able to take advantage of the provider’s popular slot games as well as their performance boosting tools such as the in-game promotional product BOOST and the social media sharing BRAG.
This is the fourth deal that Yggdrasil has signed since it established its Gibraltar office. The company received a license from the Gibraltar Regulatory Authority in June of last year and since then it has enjoyed considerable success.
Fredrik Elmqvist, the chief executive office of Yggdrasil Gaming, said that William Hill is one of the companies with the best reputation in the gaming industry and that it was a great honour for the company to have signed a deal with them.
Graeme Powrie, the commercial director of William Hill’s gaming division said that the company was hugely impressed by the devotion of Yggdrasil Gaming to innovation and high quality gaming experiences. He described Yggdrasil’s games as some of the best available in the casino sector and said that he is sure that customers will enjoy an exceptional experience playing them.
William Hill’s digital division has had some difficult years and the hope is that the new content will help attract player and strengthen the online offering. Once the integration is complete players will be able to enjoy popular titles such as Joker Millions, Vikings Go Berzerk and Big Blox.