FA Picks Ladbrokes as New Official Betting Partner
The Football Association has chosen Ladbrokes as its new official betting partner in a deal that will come into effect on 1st August.
The deal came after Kristof Fahy joined Ladbrokes in January. Fahy was the CMO at William Hill when it struck a similar deal with the FA in 2012. Ladbrokes’ sponsorship of the FA will span the England football team and The Emirates FA Cup giving the bookmaker brand exposure at football matches and in-stadium betting rights at Wembley Stadium.
England’s football team has around 800 million followers across the world and the FA Cup final attracted more than 10 million viewers last month. The Chief Executive of The FA, Martin Glenn, said that he is delighted to welcome Ladbrokes and said that it comes at a time when the organisation is investing record levels back into football at all levels of the game.