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Sky Bet (BSY) British Sky Broadcasting Group Share Price LSE October 29

Today share prices for Sky Bet opened at 878.00, up significantly from yesterday’s close of 873.50, and have been in steady decline since.

Shares did rally and make for upward movement in the midday, however. Brokers and analysts are mixed when it comes to recommendations, with the majority falling in with buy endorsements.

Sky Broadcasting made an announcement earlier today in regard to its $7m investment in Whistle Sports, a US sports network on YouTube, earning the group a minority stake in the company. The NY-based start-up focuses on a younger audience who are gearing themselves away from traditional television. The start-up also raised an additional $10m from investors this year and inked deals with NASCAR and Major League Baseball.

Trading activity was slightly in favour of share being offloaded by investors with 54.6% of trades by volume sold.

OCA News Editor

Jenny McKinnley is OCA’s financial correspondent. After spending years on the trading floor in both NY and London, she offers insight from the inside out on world financial news and events.