Proctor & Gamble Announce Discontinuation of 50% of Brands

The world’s largest consumer-products company, Procter & Gamble, has announced that it will be letting go of at least 50% of its brands in order to improve profitability by focusing on its main, better-selling brands.
In the past under its CEO A.G. Lafley the company has aggressively expanded and brought out new brands on a regular basis. As a result this move is being seen as a major strategy shift for the company.

Proctor & Gamble has announced that it will be discontinuing at least 50% of its brands in order to improve profitability.
The announcement came with the release of the company’s earnings report. In the 12 months through June revenue was up 1% to $83 billion including acquisitions and currency valuation. Without those items sales was up 3%. Profit was also up by 3% to $11.6 billion.
At the end of trading on Friday the company’s shares were up 3.01% to $79.65 per share. It is thought that in a year the company’s shares will be worth between $88 and $97 per share.