Atari to Expand into Gambling World
Atari, the company best known for all-time favourite games such as Asteroids and Pong, has made an announcement in which it revealed a new approach to the firm’s business strategy. The company is hoping to focus on widening their audience base through social casinos, new and improved video content on YouTube, and real-money gambling.
Fred Chesnais, Atari’s CEO said, “Atari is more than a game publishing company; it’s an iconic brand that has established a passionate and timeless culture… Known across multiple generations around the world, Atari will continue to embrace all audiences. What the company has accomplished over the years is no small feat, but there is more to come. We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds. We are leading a rebuilding exercise in a highly volatile industry, so at the same time we are also aware of the challenges that lay ahead.”
The new era of Atari is to start with a shift towards computer and mobile products as well as “other digital mediums”. The company also plans to continue with hardware licensing, “gamified hardware, and wearable devices.”