Trinity Mirror Selects Playtech to Power Their Bingo Platform
Playtech, recognized globally for their wide variety of gaming and gambling products, has closed a deal with Trinity Mirror Group to migrate their bingo platform to Playtech’s Virtue Fusion Bingo Platform.In 2014, Playtech launched their Virtue Fusion subsidiary which has proven to be successful for the group. Playtech also re-signed their long term agreement with Rank Group for their Tablet Bingo application which won them ‘Best Online Bingo Software‘ at the recent WhichBingo Awards.
Trinity Mirror is one of the leading multimedia publishers in the United Kingdom, renowned for their websites, publications and digital services. Trinity Mirror’s head of group partnerships, Mark O’Donnell, commented that they have seen massive growth in their online gaming revenues, especially on mobile.
The initial launch will focus on the Daily Record and Daily Mirror brands with their software being replaced with the Virtue Fusion Bingo Network. The product will be bolstered with Playtech’s full casino suite.
The Playtech platform allows players to move seamlessly between products and platforms with a single login, enabling players to move from the desktop to mobile and have a continuous user experience.
Virtue Fusion COO, Daniel Phillips said that Playtech is proud to be associated with a leading brand like Trinity Mirror and that they look forward to providing customers with a superior gaming experience on all platforms.