Melco Signs a Deal with DreamWorks
Melco Crown Entertainment has clinched a deal with DreamWorks entertainment to develop the world’s first “edutainment” center at the City of Dreams Manila.
Called “DreamPlay”, the concept is entirely revolutionary and will be built by DreamWorks and the entire experience is aimed for family entertainment.DreamPlay brings together the best elements of the DreamWorks library that will allow education and entertainment through activities.
Guests will be immersed in the DreamWorks Animation and will be able to interact directly with their favorite characters such as Kung Fu Panda, Shrek, Madagascar and How to Train Your Dragon.
The interactive environments will utilize the latest digital technologies and will offer a wide range of activities.
Clarence Chung, chairman and president of Melco Crown Resorts Corporation said, “Our collaboration with DreamWorks is a further illustration of our expertise in developing world-class, innovative and ground-breaking entertainment for leisure seekers both in the Philippines and internationally.”
The DreamPlay concept will deliver an educational experience through spontaneous and sensory play that will represent an industry first and each and every experience will be designed exclusively for the City of Dreams Manila.