Move Over U.S. Mobile Gaming Market, China To Take Lead
According to a leading provider of market intelligence on digital games, SuperData Research, China is expected to make over $3 billion in 2014.
If this number is reached, this will put China into the top spot in the mobile gaming sector, pushing the U.S. into second place.This research, 2014 Mobile Games Brief of China and the U.S., also showed that the global games market should reach over $20 billion by the end of 2014. To date, the U.S. and China are the biggest players in the mobile gaming market.
According to the CEO of SuperData, Joost Van Dreunen, China’s boom over the last few years will open doors for gaming publishers.
He also commented that this growth in China has greater potential than the U.S. in attracting a bigger audience.
Dreunen also explained that the mobile gaming market in the U.S. is currently in a transition phase with the main focus on digital. In order to attract players, publishers will need to ensure that their games are localized and appeal to the target market.
Lisa Cosmas Hanson, who is the managing partner at Niko Partners, a research firm, stated that the growing gaming industry in China is quickly attracting investors.
According to a report by Nikko Partners, the PC online gaming market is expected to double by 2018.
To date, China has not had a strong demand for physical retail games. This is quite a common trend in Asian markets except for Japan. Dreunen believes that based on this, since it is now legal to purchase devices such as the Xbox One in Asia, these devices will have to fight hard in order to earn their place especially since mobile and PC gaming are so dominant in China.