Top Rank Boxing Signs PlayStation Brand as Gaming Partner
Top Rank Boxing has signed Sony Computer Entertainment America as its Official Gaming Partner. The deal means that the PlayStation brand and the PlayStation 4 system will be highlighted at a number of Top Rank’s premier events.The senior vice-president of PlayStation Brand Marketing, Guy Longworth, said, “We are thrilled to be the Official Gaming Partner of Top Rank, a brand that celebrates greatness by promoting some of the best boxers in the sport today matched up in the most exciting, epic bouts. This new partnership will generate exposure for the PlayStation brand among boxing fans that Top Rank reaches around the world.”
The PlayStation brand will now feature through in-arena branding, trailer sports during event broadcasts and integration in Top Rank’s social and digital channels.
Lucia McKelvey, the EVP of Global Marketing at Top Rank, said, “With the successful launch of PS4, PlayStation is a very compelling brand among gamers around the world. This partnership is a perfect opportunity for two leading brands to join forces and capitalize on the excitement and global attention surrounding the sport of boxing and Top Rank’s premier events.”
The PlayStation brand will feature in a number of big fights including Pacquiao vs. Bradley and Miguel Cotto vs Sergio Martinez.