Bally Technologies Stock Suffers Unduly
Earlier this week IGT followed its weak quarterly earnings in January with a reduction in guidance. This has resulted in a drop in share value across the industry. However, it seems that Bally Technologies has been over impacted.Thanks to its purchase of SHFL Entertainment, Bally now has a diverse revenue base, a leading position in the systems business and the chance for revenues which are not being mentioned at present by industry analysts. Furthermore, there is a chance that Bally can benefit from the weakness seen at IGT.
Over the next few years Bally is set to benefit from a number of events such as the opening of casinos in Macau by both Wynn Resorts and MGM resorts. Bally is also set to benefit from the shift in gaming trends towards table gaming as it currently has a leading position in the electronic table gaming market.
At present some analysts believe that Bally’s stock price is too low and is based on the weakness of competitors. It is expected that over the coming years the company will continue to show its outperformance in the industry which will ultimately result in a rise in stock value.