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PokerStars Aims for California after Previous Setbacks

PokerStars Aims for California after Previous Setbacks

Despite suffering setbacks in Nevada and New Jersey, PokerStars is once again trying to break into the US online gambling market, this time its target is California.

PokerStars has partnered with three politically powerful Los Angeles-area card rooms as well as Riverside County’s Morongo Band of Mission Indians. The partnership is looking to ensure PokerStars’ position in the state’s online gambling market, should it be legalized.

PokerStars’ motivation is simple; an analyst for Morgan Stanley has said that by 2020 online poker in California could be producing $1.18 billion in annual revenue.

At present California is considering two bills which would prevent PokerStars from accessing the state’s online gambling market if it becomes legal. State gaming regulators, in New Jersey, Nevada and it seems California, still believe that PokerStars should be punished for operating after the enactment of the UIGEA.

The new partnership has said that it will lobby for legal internet poker in California, as long as the legislation will not prevent PokerStars from operating in the state. However, both the bills pending in the Legislature make it difficult for PokerStars to enter the market.

Nonetheless, with a population of over 38 million, California is far too valuable for PokerStars to easily give up on.

OCA News Editor