Unibet To Become Official Betting Partner of UFC®
As the biggest mixed-martial arts promotion company in the world, the Ultimate Fighting Championship® (UFC®) organization recently entered into a two-year agreement with Unibet, making them the official betting partner of the UFC. This partnership, which began before the first European event of 2014 on the 8th of March 2014, will extend to Ireland, the United Kingdom, Belgium, Netherlands, Scandinavia, Australia and France.
The kickoff event was the UFC Fight Night in London’s O2 Arena between Gustafsson and Manuwa which represents the first part in a six part series of events that will take place in the Middle East and Africa (EMEA).
Unibet is recognized as a leading provider of gambling services in the industry, providing top-class services and offerings via mobile and the Internet. Meanwhile, the Fertitta brothers, Lorenzo and Frank, bought the UFC for $2 million in January 2001 and they created Zuffa LLC which is the parent entity which controls the UFC.
In response to this recent partnership, the Chief Marketing Officer of Unibet, Nils Anden, said, “The UFC has really established itself as a leader in both sports and entertainment, while Unibet has managed to do the same in the gambling sector”. Garry Cook, who is the Managing Director and the Executive Vice-President of UFC EMEA stated, “This is a great opportunity for our fans to step into the world of the UFC in a new and engaging way.”