Betsson to Distribute SuperLive Betting Product
Betsson, the Swedish gaming firm, has issued a letter of intent to distribute Metric Gaming’s SuperLive betting product.SuperLive gives players the ability to place in-game bets on a number of sports including football, basketball, American football, golf, ice hockey, tennis and baseball. It is thought that more sports and events betting will be added as the product develops.
Betsson will make SuperLive available through both online and mobile sports betting platforms.
This means that Swedish gamblers will be able to enjoy betting on a huge range of events directly from their mobile phones.
The CEO of Betsson, Ulrik Bengtsson, said, “SuperLive is a unique and highly engaging proposition that will help us deliver an exceptional live betting experience, particularly through our mobile channels.”
SuperLive’s strength lies in the combination of in-game propositional betting and the fact it can easily be deployed on a mobile platform. This taps directly into the growing market for mobile betting which is an area Betsson has said it intends to expand into.
Peter Bertilsson, chairman of Metric Gaming, added: “Betsson has many exciting brands that are very experienced at delivering sportsbetting products. I think we both can learn a lot from this partnership.”