Thousands Sign Up for Online Gambling in New Jersey
Tom Ballance, the President of the Borgata Casino and Hotel in Atlantic City, has said that uptake of online gambling in New Jersey has “exceeded all expectations”. However, in good news for the city’s casinos, he does not think that it will become a threat to land casinos’ revenues.
In a recent interview Ballance explained that the Borgata was in a unique position to lead the industry thanks to its managing partner Boyd Gaming Corporation which has a strategy to engage in online gaming nationwide. He said the Borgata wasn’t “out hunting for a service provider when others were. We were all set up and ready to go.”
Interestingly, when the group examined its database to see which customers opened online accounts, it found that the majority hadn’t visited the casino in over a year and as a result the online industry is serving “a different customer.”
There are now over 125,000 online gambling accounts open in New Jersey and thousands more are being opened every week. Atlantic City casinos are hoping that the online gambling industry will help breath life back into the industry which has seen revenues fall dramatically over recent years.