Betsson Closes Betting Shop and Moves to Mobile
The Swedish betting operator Betsson has closed down its shop in Stockholm in order to focus entirely on mobile betting. The shop, opened in May 2008, was a favourite meeting place of sports gamblers, however, CEO Magus Silfverberg is sure that the shop is no longer useful and instead will invest the company’s energy into developing mobile sports betting products.In a statement Silfverberg said, “Our customers now have their betting shop at home. As we have reached our goals with the physical shop we now choose to put full focus on our mobile products, which have made astonishing progress this year.
Online and mobile gambling is growing in popularity all the time and Betsson’s mobile efforts are already paying off.
Earlier this year the company set up a mobile site and also launched one of the first native mobile gambling apps on the Nordic market.
The Betsson shop closed on December 12th, when it closed Silfverberg commented, “Everything that you can do in a betting shop, you can now do from a desktop, tablet or mobile. Our future is mobile, like our players.”