Gaming Realms Acquires Specialist Gambling Marketing Agency
Gaming Realms, the gaming operator founded by the team behind Cashcade, has raised roughly £2.4 million through the proposed placing of new shares in the company. It has used a portion of the money to acquire the marketing agency Quick Think Media.Quick Think Media specializes in online bingo and casino products. Gaming Realms has said that the deal will help it establish itself within the bingo and casino segment of the social gaming market. It also hopes to launch real money gambling in the UK.
In a statement Gaming Realms said that Quick Think Media “will enhance Gaming Realms’ activities by cost-effectively capturing new users across emerging digital channels including Facebook, as well as cross promoting players to its own databases and vice versa.”
Quick Think Media has a number of high profile clients in the gaming world including bet365, Ladbrokes, Paddy Power and Zynga. Tom Gooding, one of the co-founders, said that he is “very excited” by the opportunities that the deal presents.
Gooding said, “We have developed an innovative marketing capability which we believe will complement Gaming Realms’s existing marketing activities. We look forward to deepening our relationship with Gaming Realms and contributing to the development of a leading online gaming business.”