Unibet Quits Microgaming Poker Network to Go Solo
Unibet has announced that it is leaving the Microgaming Poker Network in order to become a standalone poker product. The Estonian solutions supplier Relax Gaming has been commissioned by Unibet to develop exclusive poker software for its brands in order to facilitate the move.The head of gaming at Unibet, Daniel Eskola, explained:, “The environment in the online poker industry has changed over the years and we have come to the insight that being part of a poker network is not sustainable for Unibet in the long term.
This project has given us the possibility to start from a blank piece of paper and define everything we believe is important for a fun poker experience. In a way, our goal is to bring the fun back to poker by creating software with a clear focus on the casual player.”
As part of its move Unibet agreed to invest €1.2 million in Relax Gaming in return for a stake in the business, however, it wasn’t disclosed how much of the company Unibet owns.
Eskola added, “Our relationship with Microgaming remains strong, and we are continuing to offer Quickfire games in our casino.”