SLS Hotel & Casino to Use Bally Technologies Solutions

Nevada’s SLS Hotel & Casino which is busy preparing for its opening next year has signed a deal to use Bally Technologies’ system solutions including the iGaming platform. SLS will be making use of a range of Bally’s solutions and will also be offering customers a number of unique loyalty programs.

The President and COO of SLS, Rob Oseland, said that Bally’s ability to customise its solutions to fit the customer made it the perfect partner. Oseland said, “Bally offers an end-to-end approach to the gaming industry and an unparalleled commitment to the systems business. We anticipate this is the beginning of a relationship that will provide a strong return-on-investment for our new casino.”

The deal will see the deployment of Bally’s iVIEW Display Manager with Elite Bonusing Suite which will enable SLS to offer patrons bonusing events such as DM Tournaments, U-Spin Bonusing, Flex Rewards and Virtual Racing.

Oseland went on to say, “The Bally product portfolio allows SLS Hotel & Casino to offer a broad loyalty program across our entire business operation. We want to provide our guests a one-of-a-kind experience to reward their loyalty at hotels, nightclubs, and restaurants across the country, while having seamless integration with the new Las Vegas casino.”