New Jersey Online Gambling Firms Launch Huge Advertising Campaigns
Residents of New Jersey are being bombarded with massive online gambling advertising campaigns.Betfair, which has partnered with Trump Plaza, has started with digital display ads at ferry terminals as well as web ads and according to Paul LaFontaine, the company’s managing director for gaming, it will soon be rolling out “a heavyweight campaign running across cable TV, radio, digital and social media.”
The other online gambling companies are following suite and an analyst from Moody’s Investor Service believes that the intensive campaigns will help New Jersey win back market share which was lost when neighboring states expanded their gambling options.
Peggy Holloway a senior credit officer for Moody’s said, “One way that online play will help New Jersey casino operators is by expanding the gaming market. People who don’t typically visit casinos will have a new way to gamble. An online presence will also help operators appeal to a younger, more Internet-savvy demographic that might lack the discretionary budget to travel to one of Atlantic City’s 12 casinos.”
Brian Mattingley from 888 Holdings said that residents “will see increased competition and marketing throughout December after the principals in Atlantic City become fully operational and have more comfort.”