Probability Signs Former Head of William Hill Mobile
The mobile casino game developer, Probability, has announced that the former head of mobile at William Hill, Michael Byrne, has joined them as Chief Commercial Officer. The move is just the latest in Probability’s strategy to stay ahead of the competition in the mobile marketplace.Michal Byrne is no stranger to Probability, after leaving William Hill in 2012 he set up Bet & Move which made use of Probability’s mobile casino software to supply players with a wide range of casino games on the move.
Charles Cohen, Probability’s CEO, said of Bryne, “He comes to us with an unrivalled depth of knowledge and expertise in mobile gaming. He has proven his expertise in both acquisition and customer retention, as well as demonstrating a real feeling for the customer and the product. Following the significant investment we have made in our product and platform over the past few years, it’s great to have him here to take it out on the open road.”
Byrne will be responsible for direct to customer and white label revenues in the UK as well as a number of other areas.