Ladbrokes and OpenBet Extend Partnership Until 2016

One of online gambling’s oldest partnerships, between Ladbrokes and OpenBet, will continue after the two companies agreed to extend their 15-year relationship until 2016.

According to the new agreement OpenBet will continue to provide Ladbrokes with the technology for its online sportsbook and games products.

OpenBet has been supplying Ladbrokes with software since it opened its first internet betting portal in 1998.

Ladbrokes will continue to benefit from OpenBet’s roadmap of technology developments and will continue to have access to the latest and best in world-class games content available from OpenBet’s gaming platform.

After signing the deal Ladbrokes CEO Richard Glynn said that the decision “offers revenue opportunities to both parties and enhances all of Ladbrokes’ existing and future product and technology partnerships.”

The CEO of OpenBet, Jeremy Thompson-Hill, was also pleased with the extension and said that “Ladbrokes has been one of the cornerstone clients for OpenBet right from the start of our company’s history.” He went on to say that the deal was good for both parties and “ultimately good for customers.”