Paddy Power Signs Sponsorship Deal with News UK
For the next three years News UK newspaper brand’s tablet, smartphone and online applications, including popular newspapers such as The Sun and The Times, will be sponsored by Paddy Power.
The sponsorship deal should significantly increase exposure to the bookmaker’s sports betting, online and mobile casino products. The Sun offers the “Sun + Goals” application while The Times runs “The Goals” for its readers’ betting needs.
Now these apps will feature online and mobile video content of the Premier League with exclusive access for readers of the newspapers. According to News UK Commercial’s managing director, Paul Hayes, Paddy Power was chosen as a sponsorship partner thanks to the all-inclusive package that the company can supply.
Tom Wyse, the head of media at Paddy Power, commented on the deal saying, “We’re delighted to be the exclusive bookmaker partner across News UK’s Premier League Rights. Football plays a huge part in both of our businesses and it’s refreshing to work with a partner who shares our brand values so closely.”