Candy Crush Saga is Top Grossing Free iOS Game

Candy Crush Saga is the top grossing iOS game and is making an estimated daily revenue of $632,867 in the US alone.

The game’s success is just one example of the profitability of the free online gaming business.

According to estimates published by Think Gaming consultancy service, without charging for the game Candy Crush Saga earns just under $3 per user and it has 6,698,463 daily active users. Some of the revenue comes from online advertisement sales and the in-game buys such as secret codes, weapons or advert removal, accounts for the rest of the revenue.

The more players that a game has, the more competitive it becomes which in turn leads to more people joining and of course more in app purchases and more advertising revenue.

However, while Candy Crush Saga is the top grossing iOS game, it comes second to Despicable Me: Minion Rush for the number of daily installs of a free iOS game. Despicable Me: Minion Rush has around 262,500 daily installs whereas Candy Crush Saga has 225,000. However, Candy Crush Saga’s revenue is around four times bigger than that of Despicable Me.