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Bally Covers All its Bases with SHFL Acquisition

Bally Covers All its Bases with SHFL Acquisition

Bally Technologies has agreed to buy SHFL entertainment for $1.3 billion to create a casino supplier that can offer almost every product and service needed to operate a casino.

Bally Covers All its Bases with SHFL Acquisition

Thanks to the acquisition of SHFL, Bally is in a strong position regardless of the direction the market takes.

The announcement mentioned a number of possible complimentary products; however, it seems more likely that this is about online gaming. Both companies are approved to build online games in Nevada and as online gaming spreads to more states; they will be able to use their experience and skills to expand business.

Companies such as Bally won’t be offering direct betting to customers; rather they will supply technology to online casinos. As a result it is important that the technology on offer is scalable and has a wide range of solutions.

Bally already offers online slot games in the UK and the acquisition of SHFL will allow Bally to build a complete platform of games at a cast that can be shared among a larger organisation.

The acquisition also allows Bally to become a go-to supplier for both land-based casinos and online gaming, regardless of where the industry goes, the company will have a vital role.

OCA News Editor

Keeping up with the latest trends in entertainment, Matt Holden brings celeb news to the front page of OCA. Matt loves numbers games and researches the highest paying lottery draws to play.