Trump Taj Mahal Partners with Ultimate Gaming
While more states are considering legalising online gambling, only one company, Ultimate Gaming, has actually managed to launch. The website went live on April 30th and recently it was announced that over six million hands of poker have been played.
Now the company has announced a new deal with the Trump Taj Mahal in Atlantic City to supply a range of online casino games in New Jersey.
While Ultimate Gaming is the first to launch, it won’t be long before it faces tough competition.
One advantage Ultimate Gaming has is its technology for tracking players to ensure that they are within state borders.
Trump Entertainment Resorts Chief Executive Officer Robert F. Griffin said, “Ultimate Gaming is a pioneer in the online gaming space and can provide a turnkey solution for our online gaming needs in New Jersey.”
Other casinos are busy forming their own deals, the Borgata Hotel Casino & Spa has partnered with Bwin.party and Caesar’s Entertainment has signed with 888 Holdings.
Jennifer Webb, an analyst with Gambling Compliance, believes that the Caesar’s deal will mean especially tough competition, “Caesars has a really strong brand because they own the World Series of Poker.They have a following off-line now. They also own a number of casinos in the Atlantic City market, so they will be able to leverage that with promotions, etc.”