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Bally Forms Agreement with Optimal Payments

Bally Forms Agreement with Optimal Payments

Bally Technologies has teamed up with the payment processor Optimal Payments in order to offer online gamblers a new payment option.

Bally Forms Agreement with Optimal Payments

Bally Technologies will be integrating Optimal Payments’ platform to offer a new payment service

The agreement between the two companies will see Bally integrate Optimal’s NETBANX platform into its solution for operators in the US gaming market. Customers will be able to use the NETBANX payment gateway for services such as credit card, debit card and electronic check processing.

The VP of Business Development at Bally, John Connelly, said “A key part of our strategy is to partner with best-of-breed providers, and we have done that with Optimal Payments to secure access to their extensive expertise in payment processing and risk management services for the regulated U.S. gaming market.”

Before the Unlawful Internet Gambling Enforcement ACT came into effect in 2006, Optimal Payments was known as Neovia Financial Unit. It was used to fund the accounts of gamblers using the Neteller platform; however, after the UIGEA it had to pay a fine of $136 million to the Justice Department in order to settle charges of money laundering.

In addition to a wide range of casino games and mobile applications, Bally Technologies also offers various casino management tools as well as slot accounting, bonusing and table management services.

OCA News Editor