Candy Crush Saga Publishers Considering IPO
Midasplayer International Holding, the publisher of “Candy Crush Saga”, has hired banks in order to pursue a U.S. initial public offering.
It has been reported that the company has approached banks including J.P. Morgan Chase & Co., Credit Suisse Group AG, and Bank of America Corp.
However, the pricing and timing of any deal has not yet been completed.
A spokesman for the company said that its “success and growth presents numerous opportunities for the business to develop further, and one option would be to take the company public. However, while it’s an option for the future, we would not comment on when we could consider making such a decision.”
Should a deal take place it would be a real test of popularity for online gaming companies following the poor performance of Zynga. Zynga’s shares have fallen around 70% since their debut and it has been struggling to recreate the success of games like “FarmVille” which were a huge hit on social networks.
However, there is definitely a space for mobile game developers. It is expected that mobile game sales will exceed $9.9 billion this year, an increase of 13.5% from last year.