Affiliates To Shape Online Gambling Market in the US
Since the heavy regulation of Black Friday, gambling legislation in the US has prevented the development of a robust online presence of the gaming industry.
Now as sanctions and bans are about to slacken following a shift in both state and federal law making, many anticipate a rush to fill this online market void. It looks like the online gambling landscape will be vastly different to one that started to shape up ten years ago.
While back then Internet start-up companies wanted to collaborate with experienced marketers, the current market will most likely be ruled by the online presence of brick and mortar casinos.
However, affiliates are still likely to play a major role in this new online world. For a start, US casinos won’t have the necessary experience for generating a major online footfall which affiliates are more likely to produce.
Affiliates are also bound to be better at social media sites and content business. As an added bonus, many affiliates have already created holdings of online casino pages and poker rooms which few brick and mortar casinos have thought of in advance.