Sportingbet and Plumbee Join Forces

Online bookmaker Sportingbet has joined with social game developer Plumbee to enter the real-money social gaming market.

The companies have created a joint venture known as ‘Bonza Gaming’ which will combine Plumbee’s social gaming experience with Sportingbet’s gambling platform.

Rick Brownlow is leading the venture; he said that it “sees the beginning of a new era of gaming.

We’re combining the wealth of experience and knowledge of different gaming sectors that Sportingbet and Plumbee bring to explore a new way of gambling online and on mobile.”

Raf Keustermans, the CEO and co-founder of Plumbee said that it is a “bold new step for Pumbee” he won’t on to say that he is sure the combination of the two companies expertise will “successfully create and market a product for this new and exciting sector.”

Bonza Gaming will offer players a casino, poker and bingo. Andy McIver, CEO of Sportingbet said that they were “keen to create a separate entity to focus on creating a new product and new marketing techniques aiming squarely at the social environment” and to this end he thinks that Plumbee is “the perfect fit”.