Amaya Gaming Group Partners with Playboy Enterprises
An announcement from the Amaya Gaming Group based in Canada said that it has been selected by Playboy Enterprises to collaborate and develop online games such as poker and the lottery, for the Playboy brand.
It is expected that the first games will be released early next year. Over recent months the Amaya Gaming Group has seen huge growth thanks to its acquisition strategy.
CEO David Baazov said that “This is a giant global brand for Amaya to partner with online. We are extremely pleased that Playboy has chosen Amaya to help with their online strategy for both poker and lottery.
With its tremendous online audience and boasting one of the highest unaided global awareness and social media user engagements of any brand, we’re confident that our collaboration with Playboy will be a recipe for success and look forward to guiding them in their online endeavours.”
The CEO of Playboy Enterprises, Scott Flanders, said that “The Playboy lifestyle is about indulging our passions”.
He went on to say that “Gaming is an ideal fit with our strategy and we’re delighted to partner with Amaya on this project.” He said that they will soon be offering “Exciting online gaming experiences.”