Zynga Partners with Bwin.pary for Social Gambling
This week Zynga and bwin.party announced plans to form a partnership to produce real money poker and casino games for social media websites.
They are planning on developing a full suite of 180 casino games such as Poker, Roulette, Blackjack and Slots over the coming 10 months.
Zynga’s Executive Vice President of Corporate and Business Development, Barry Cottle, said that “Bringing together Zynga’s expertise in social gaming with the top international real money gaming operator is the best way to create the highest quality gaming experiences for our players in the UK”.
He went on to say that the new partnership is a “strategic and prudent” way for the company to enter a key RMG market and give players the real money games they have been demanding.
Poker players in the UK who play Zynga’s real money game will join bwin.party player liquidity pool. This will give them the benefits of playing at a huge regulated poker network and access to a large collection of casino games.
The meeting of social media and gambling is sure to prove to be a turning point for the entire social gaming industry. As more companies realise the revenue making possibilities the two industries could soon become interchangeable.