Facebook COO Attempts to Boost Investor Confidence
Facebook’s Chief Operating Officer, Sheryl Sandberg, has visited New York in order to bolster investor confidence and assure them that the company is intent on making money.
Sandberg said that Facebook is considering a number of revenue generating schemes including charges for upscale services.
In an interview on CNBC she said that “As we [Facebook] increase our investment in monetisation, we’re thinking about premium services for businesses, we’ve heard from businesses all over the world that they want more from us, there are thing they’d pay for , they want us to provide, so it’s an area we’re starting to explore.”
She also said that Facebook believes that the popularity of accessing Facebook from smartphones and tablets provides the opportunity to generate revenue from advertising.
Last month Facebook revamped its “Offers” service, now the service costs $5 for each advertised offer, previously it was free.
Facebook also added a feature last week which allows people to send real-life cupcakes, coffee, stuffed animals and other gifts to friends on the social network.
At present this service is only available in the US but it will be rolled out gradually across the rest of the world.