Facebook Tests New Mobile Ad Network
Facebook has started to test a new mobile ad network as part of its efforts to use user data for target advertising outside of its own website.
Earlier this week Facebook said that it has started testing placing “a very small number” of ads on third-party apps and mobile websites.
The company is under pressure to find new sources of revenue from mobile devices and these adverts will be personalised to the users’ demographic profiles to try and maximize clicks.
Users will only see the ads if they are signed into Facebook from their smartphone.
According to Facebook most of the ads at the moment are developers and brands which are trying to encourage more downloads from the Google and Apple app stores.
This is the first time that Facebook has used user data to tailor ads outside of its site. It is widely believed that Facebook will expand the advertising network to the wider web within the next year.
Mobile is often seen as Facebook’s biggest challenge as users are spending more time accessing the site from their smartphones.
However, shares have risen by more than 15% since Mark Zuckerberg announced last week that the company will be integrating mobile into every aspect of business, shares have risen by more than 15%.