2-year agreement reached between Betfair, Matchroom, and Sky Sports
Boxing promoter Matchroom Sport and Eddie Hearn have just signed a 2-year deal to fulfill the boxing promotion needs of Sky Sports, partnering up with the world’s leading sports betting facilitator, Betfair.
Matchroom anticipates completing 20 competitions under the new deal in the next two years. “I am delighted that Matchroom has reached this ground-breaking agreement with Sky Sports,” exclaims Hearn. “The future of boxing for fight fans and TV viewers is deeper bills with more title fights and more competitive fights in packed out arenas.”
The newly sealed deal will no doubt prove to be a beneficial one for the sport as 3 organizations pool resources and know-how to pump up exposure and more fan-worthy bouts.
September October and November of this year will be key months in determining how the campaign will play out, but there is little need to worry for such seasoned organizations.
Carl Frampton will defend Commonwealth and IBF Inter-Continental titles against the 2-time world champion Steve Molitor on Sept 22nd as the main event for Betfair’s “Judgement Day” in Belfast.
October 6th will see Rocky Fielding fight for his first pro title in Betfair’s “Rocky and the Prizefighters” . Anthony Crolla, Derry Mathews and Gary Sykes will all be in attendance to face-off for the Lightweights II trophy in Liverpool as a superstar line-up of prizefighting entertainment.
Kell Brook is seeking the final step in a chapter toward a world title when he meets Hector Saldivia in the ring October 20th. The event will take place at the Motorpoint Arena Sheffield in Betfair’s ‘This Is It’.
With even more in the works, boxing fans will definitely have their fill of entertainment and hype over the next two years, with some of the best boxing events and coverage coming out of the new deal between Matchroom, Betfair, and Sky Sports.