Popcap Bets on Social Casino Gaming
PopCap Games has just launched the Lucky Gem Casino, its latest Facebook game. Lucky Gem Casino is a series of slots games based on PopCap’s other popular brands such as Bejeweled, Zuma, Bookworm and Chuzzle. Players can play alone or with friends. Besides slots games, Lucky Gem offers a number of mini-games and community features that Popcap fans have enjoyed for years.
“The strength of PopCap’s game brands and the quality of the Lucky Gem product combined with our experience in luck-based games outside of Facebook means we are perfectly positioned to deliver the ultimate online free casino game experience – PopCap style,” PopCap VP of worldwide publishing Dennis Ryan said in a release. “Enlivening traditional casino games with our franchises will delight millions of PopCap fans while introducing our world-class brands to a new and enthusiastic audience of online gamers.”
Lucky Gem Casino joins other social luck games such as Slots Farm and Zynga. PopCap’s most popular game, Bejeweled, has sold over 75 million copies and has been downloaded over 500 million times. Popcap is owned by Electronic Arts.
Electronic Arts and Activision Blizzard are the world’s two largest video game publishers. Electronic Arts owns a number of strong brands such as Madden NFL and Need For Speed. PopCap is EA’s social gaming brand. Social gambling (for virtual coins of course) is seen by industry analysts as one of the “next big things” and EA isn’t waiting for traditional online gambling brands to make their move.
Watch this space for more on social gaming.