Playtech Goes from Strength to Strength
This week it was announced that Playtech has bought the company Ash Gaming which develop interactive gambling and betting games. In total Playtech will pay £23 million for the acquisition.
Playtech have said that they believe the purchase will lead to greater revenue and a wider distribution of their games across the globe.
The CEO of Playtech, Mor Weizer, said that the company is “demonstrating significant growth and we expect this to continue.” He said that Ash Gaming continually delivers great content which operators are keen to see on their sites and the acquisition means that Playtech are able to offer a more varied portfolio which will enhance player experience and therefore maximise “player loyalty and player value.”
Weizer went on to say that he sees the purchase “as complementing our strategic actions by ensuring class leading content alongside our leadership in technology.” He believes that Ash Gaming’s content is “set to gain considerable traction” across newly regulated markets in Europe and other areas such as Canada.
The news comes at the same time as the Irish bookmakers Boyle Sport has launched the Boyle Online Casino built on the Playtech platform. The CEO of Boyle Sports, John Boyle, said that “We’re in a strong growth phase at Boyle Sports and the launch of our new online casino is testament to our constant innovation and development.”
At present players can enjoy a Flash instant play and regular casino download which offers the full range of Playtech slots, table and card games. You can also go and enjoy the games for free without any registration. If after trying out the games for free players decide to register then they can take advantage of the Sign Up bonus which offers 100% bonus up to €/£100. The casino will also go on to match the first deposit of every month.