Gaming Giants, 888, Receive AAMS Certification
The 888 Group is preparing to enter the Italian gaming market following approval from the AAMS licensing jurisdiction. The leading gaming organisation, which represents one of the true giants of the industry, will be granting Italian gamers access to a broad online portfolio consisting of some of the most cutting edge casino titles around. Newly launched LIVE casino titles are already being tipped to cause a stir – offering customers the chance to experience the thrill of the land based casino with the help of live video streaming technology. The news has already been reflected by the financial figures with latest numbers indicating that company stock is up by 0.75 on the London Stock Exchange.
Meanwhile other high profile negotiations have also generated interest amongst the gambling community. The 888 Group is currently in serious talks with Caesars Entertainment – the largest gaming operator in the world. The high profile discussions are said to centre on the possibility of a new partnership between the firms in a bid to enter the US online poker market following the passage of new legislation.
Commenting on the developments, 888’s Chief Executive Itai Friedberg said that the newly granted AAMS certification had reaffirmed the company’s “focus and commitment” to an expanding Italian market. The official press release went on to say that the brand aimed to present a “world class fully localized gaming experience” before adding that 888 welcomed “new opportunities to grow our market share as Italy becomes increasingly active”. AAMS CEO, Pier Francesco Geraci, echoed Friedberg’s optimism – calling the certification of the casino a “formidable milestone for 888”.