New Casino Games by Dynamite Ideas Added to 888 Portfolio
888 Holdings Plc has recently signed a strategic agreement with Boss Media’s Dynamite Idea, for the addition of several new casino games to its already extensive portfolio. Dynamite Idea is the UK’s leading developer of fixed odd games and will now become a part of the 888 family.
Dynamite Idea has been developing casino games and gambling software for the online gambling industry since the year 2000. The company currently has over 200 casino games to its name that are available via a variety of platforms, including Fixed Odds Betting Terminals, online, Integrated Digital Television and online.
888 plans to integrate the Dynamite Ideas casino games into its own business arena and shared wallet, such that they will be accessible not only to 888 registered players but also visitors at the white label partner sites. According to the Dynamite Ideas’ CEO, Simon Caddy, the company is thrilled to be working with 888, and is looking forward to the launch of the new casino games package to its players shortly. He added that the most popular casino games offered by Dynamite Ideas include Casino Dice, Triple Chance Hi Lo and Aces High.
Similarly, Gabi Campos of 888 believes that Dynamite Ideas will help advance the company’s already vast games suite due to the high popularity of their casino games. She explicated that 888 is expanding its “internal activities to build brand loyalty by the provision of best of breed games to complement” its core offering.